Everyone, I’m so happy and excited to introduce you to this group of girls right here! Call them street teams, senior model reps or crews, this is the first year that I’ve tried to implement a high school modeling team to help build brand awareness. To be honest, I’ve thought about it many times, but I just wasn’t sure how to make a program like that work for ME. I knew whatever I did I wanted it to be different – I wanted the girls selected to want to be different as well. I needed a purpose to it more than just taking pretty pictures to build my brand. I’m certainly not the first senior photographer to feel this way, and in talking with several other people in the industry about how their programs worked, I realized I wanted this program to not only encourage confidence in it’s members through the portraiture, but also empower them to be more than just pretty faces. Because they are. We ALL are. I wanted this to be something that gives back.
So enter the dlpROLEmodels program. I talked in the last blog about my love for give back companies. The dlpROLEmodels is one of the ways I’m trying to pay it forward in my own company. Not only is this a modeling team, who is going to have lots of fun on multiple sessions this year, but it’s also built around providing opportunities for these girls to be role models in their own communities through service. Our goal is to build confidence, empower and pay it forward.
For our first group session, I really just wanted to showcase the girls and how they see themselves. I wanted them to style themselves (with a little direction to coordinate) and I used Pentatonix’s new music video for “Imagine” as inspiration as well. Although I’m not big on labels, I did like the idea of the girls choosing a word that they felt represented their personalities best. And I LOVE what they came up with for this one, and my head is bursting with ideas for the rest of the year! Stay tuned for our first service project which we’ll be doing in just a couple weeks 🙂
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